Social media and recruiting


Ok not much exitingly new in the article below but I do very much like the truth in this remark: ‘ Twitter is a cocktail party, Facebook to the office water cooler, and LinkedIn to a professional network; each with their place and each one important for the job seeker to navigate and master.”Being active and engaged is different than having a profile. It takes effort’

Natalie Paulson had just left a job she loved to seek out a new career challenge. But it didn’t take long for the Sacramento professional to find what the real challenge would be. “I didn’t want to become obsolete,” Paulson said. “My goal was to work for a company that was in social media.”

By using social media tools such as Twitter and Facebook, she was able to connect with people key to landing her next job, befriending the owner and others at the firm where she wanted to work. “When I interviewed, they knew who I was and were happy to see me,” she said. “It’s a simple strategy: How do I get to the people who make decisions.”

The strategy worked. Today, Paulson is director of business development for the Sacramento firm 3Fold Communications.

Paulson was among a panel of local professionals putting social media to work, the subject of a seminar last Tuesday for 60 job seekers, recruiters and others at the Sacramento co-working space Urban Hive.

The Sacramento Social Media Club hosted the seminar.

Asia Allen of Gravity Public Relations hopes social media tools can help her locate new talent and expand her client pool.

“I’m looking to expand my organization, but I’m also looking for opportunities,” Allen said. “Beyond a website, I need to give my business a human side to be able to talk to people. (With social media), they’re talking to my company, so it’s a very valuable tool.”

Increasingly, tools like Facebook, Twitter and LinkedIn are becoming the new résumé, the panelists said, giving job seekers access to employers, and recruiters get a glimpse of potential hires.

“Companies are looking for specific individuals and their decisions have to be spot on,” said Curt Cetraro, chief executive officer of ConnectPoint Search Group, a Sacramento-based recruiting firm.

“Employers are overwhelmed by options, so they’ve started looking for people via social media,” he said. “If your profile is tailored that way, you’ll show up.” Job seekers can use the sites to sound the alarm that they are looking for a new opportunity and gain valuable feedback on whether their profile portrays them in their best light, said Christina Rogers, owner of Sacramento-based Angeles Career Consulting.

“If you’re looking for a job, tell everybody,” Rogers said. Also, ask what their impression is of you. You’re packaging yourself, so clean up your package,” Rogers said. That means reviewing “friends” you’ve collected online, reviewing photos and comments on your sites. Like a résumé, your site should be a professional document, Paulson of 3Fold said. “If you put out your brand, it’s really important to protect yourself,” Paulso said. “If you pick a tool, you should use it appropriately.”

Most important, though, is to embrace social media technology, said the Social Media Club’s Jeff Marmins.

He likens Twitter to a cocktail party, Facebook to the office water cooler, and LinkedIn to a professional network; each with their place and each one important for the job seeker to navigate and master.”Being active and engaged is different than having a profile. It takes effort,” he said. “Any way to stand out above the fray.

Source: The Sacramento Bee

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